After working with TikTok Shop, I increasingly understand why many people say that “influencer management” is the most physically demanding part.
I used to think the hardest parts were traffic generation, budgeting, and ad optimization. But after actually running a shop long-term, I realized that advertising at least has data-driven logic, while influencer management relies more on extensive communication, follow-up, and management.
Especially as the number of influencers you collaborate with increases, the entire work becomes incredibly fragmented. Every day is spent replying to messages, confirming collaborations, arranging sample shipments, monitoring live streams, and compiling statistics. Over time, it becomes extremely exhausting.
That’s why I later started trying some AI tools to optimize the entire workflow, and Euka is one that has recently made the most significant difference to me.
Anyone who has truly done influencer management knows how tiring “finding influencers” is
Previously, our team found influencers almost entirely manually. We’d browse TikTok, search for keywords, look at influencer profiles, analyze interaction data, determine content style, and then send messages to each one individually. The most painful part of this process wasn’t the time commitment, but the repetitive nature of it. Often, you spend hours sifting through influencers, only to find a handful are actually willing to collaborate.
Moreover, influencer quality is highly inconsistent. Some influencers have impressive stats but mediocre sales performance; others have low follower counts but exceptionally high conversion rates; and many simply don’t respond. The most frustrating part is the inability to quickly determine who is worth long-term collaboration.
Previously, our team even used Excel to manage influencers. But over time, the spreadsheets became increasingly disorganized. Influencer nicknames changed, accounts switched, collaboration statuses updated, livestream times adjusted… the entire team was constantly “synchronizing information.” After doing this for a while, you realize that the biggest cost of influencer management isn’t commissions, but management costs.
What makes Euka so much easier for me is how much more efficient it is at finding influencers. Previously, finding influencers felt like “finding a needle in a haystack.” Now, the filtering logic is noticeably clearer. Especially when working on TikTok Shop, the biggest fear isn’t a lack of influencers, but finding people who truly match your product. Euka makes it much easier to quickly filter out unsuitable accounts. This change is actually quite significant. Because once the number of influencers increases, the most valuable resource becomes: time.
Building connections with influencers is the truly most time-consuming part
Many people who haven’t done TikTok Shop think: “Just find influencers, right?” But the real challenge lies in the subsequent communication. Before, I would repeatedly send similar messages every day: “Hello, we are [Brand Name], we’d like to invite you to collaborate, here’s the commission rate, here’s the product link…” After sending these messages for a long time, it became incredibly tiring. And the most painful part was the low response rate. Many influencers didn’t even read the messages, some read them but didn’t reply, and some would suddenly disappear halfway through a conversation. That feeling was incredibly draining because you’re constantly doing the same things, but the results are very inconsistent.
After starting to use Euka, my biggest takeaway was that the entire connection-building process was finally much less chaotic. Especially as the number of influencers I collaborated with increased, systematic management became extremely important. Before, I often forgot: which influencer sent samples, which influencer had already posted a video, which influencer was preparing for a live stream, and which influencer needed further follow-up. But now the entire process is much clearer.
And most importantly, it allows the team to truly “collaborate.” Previously, many things relied heavily on personal memory. Who was following up with whom depended entirely on chat logs. But once the number of influencers increases, this method simply can’t keep up.
The real challenge of TikTok Shop is actually “scaling”
I’ve increasingly realized that the hardest part of TikTok Shop has never been setting up the store. It’s: once the store starts to show results, how do you continue to scale? Because once the number of influencers increases, the problems explode. Sample management, livestream scheduling, commission statistics, collaboration progress, content performance, influencer reinvestment… every aspect becomes increasingly complex.
I used to think that hiring more people would solve the problem. Later, I realized that the more people there are, the more chaotic the system becomes, and the less efficient it becomes. Especially with the incredibly fast pace of TikTok Shop. A video that goes viral today might see its traffic drop tomorrow. So, often, what’s truly important is: can the team react quickly? This is why I’ve become increasingly reliant on automation tools. Because it doesn’t simply help you “take it easy.” It makes the entire operational logic smoother. This is actually extremely important.
What AI truly changed about me was my work environment
Before, when I was managing influencers, I always felt like I was constantly dealing with endless tasks. Messages kept popping up, influencers were constantly being added, and spreadsheets were constantly updating. I was always in a state of constant “busy but chaotic.”
But after using Euka for a while, my biggest change wasn’t actually “saving a lot of time.” It was that my work finally started to have a rhythm. With many repetitive tasks no longer requiring constant manual processing, I felt much more relaxed. And my mind was finally freed up to think about what was truly important: how to optimize content, how to improve influencer quality, how to build long-term brand partnerships, and how to amplify the effects of live streams.
Previously, most of the team’s energy was wasted on “processes.” But now, I can clearly feel that more energy is being focused on “growth.” These two things are actually very different.
What truly allows TikTok Shop to go further is “systematization”
Initially, I thought influencer management was all about execution. Later, I realized that teams that truly grow and thrive in the long run rely on systems. Because the pace of TikTok Shop is too fast. Relying solely on manual labor is increasingly exhausting. Furthermore, the influencer ecosystem itself is incredibly complex. As you collaborate with more and more influencers, you’ll find that the truly important thing isn’t “having influencers,” but rather: being able to stably manage them.
This is actually crucial. Looking back now, I increasingly feel that Euka‘s real value isn’t its use of AI, but rather how it finally brought order to the entire influencer management process. Especially for a platform like TikTok Shop, which heavily relies on the influencer ecosystem, efficiency itself is a competitive advantage.
If you’re currently running a TikTok Shop, especially if you’ve entered the influencer scaling phase, you should definitely check out Euka. Often, what truly slows down team growth isn’t the advertising budget, but the repetitive and tedious operational processes that consume your time every day.
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